Mis seguidores de Twitter vieron unas fotos que realizamos hace varias semanas y me preguntaban mucho de qué se trataban... Ya les puedo decir que todo está listo y hoy quiero que ustedes sean los primeros en enterarse de una gran noticia: He sido seleccionada como vocera y consultora de moda de Mayors. Saben que siempre hablo de los accesorios como parte fundamental de cualquier look y que cuando hago los reviews de las colecciones o de los red carpet siempre estoy atenta a ellos. Ahora, en mi nuevo rol informaré a los clientes sobre la curada oferta de accesorios que Mayors tiene y por la cual es reconocida. Quiero ayudarlos a construir una colección de piezas que se incorporen al guardarropa básico, buscando que estén siempre vigentes y que tengan la flexibilidad de ser compatibles con las tendencias de la temporada. En fin, este proyecto me permite compartir mis conocimientos y experiencias con ustedes desde otra perspectiva.
Como estilista, siempre encontré en Mayors las piezas perfectas para ayudar a realzar los looks de las estrellas y eso precisamente es lo que haré con los clientes. Es increíble como una compañía que acaba de cumplir un siglo el año pasado, quiere estar totalmente sintonizada con las tendencias del momento. La gran variedad de marcas, estilos y modelos, que han sido cuidadosamente seleccionados, son prácticamente los nuevos clásicos de la joyería, destacándose por una gran variedad de piezas exclusivas, que satisfacen los gustos tanto de tradicionales como vanguardistas, algo que solo una compañía con el "heritage" de Mayor's puede hacer.
Este proyecto tendrá un componente digital y de social network muy importante. Y los resultados los podrán empezar a ver esta misma semana y este será uno de los espacios donde podrán disfrutar de videos que hemos preparado. Quisimos hacer algo innovador, que mezclara calidad, tradición, estilo y tecnología y esperamos que les guste. Mientras tanto, les anexo el anuncio oficial. Bye!
News release
Mayors Partners with Style Expert Irma Martinez
for New Jewelry Styling Campaign
for New Jewelry Styling Campaign
Miami, Florida, September 28, 2011 – Mayors Jewelers, Florida’s leading retailer of fine jewelry and timepieces, is proud to announce it has signed on celebrity stylist Irma Martinez as its new Style Expert. Mrs Martinez will act as spokesperson and fashion reference for Mayors Jewelers, providing advice on selecting the right pieces of jewelry and building a jewelry wardrobe. She will be sharing her tips with Mayors clients and partners as well as the press.
“We wanted to work with Irma Martinez because she is the ultimate style reference in the
South-eastern US market and Latin America where she has been helping numerous stars and celebrities make stylish choices for over two decades,” said Thomas A. Andruskevich, President & CEO, Birks & Mayors Inc. “Consumers now look at jewelry from a fashion perspective and Irma is well equipped to provide expert advice on putting together amazing looks with just the right pieces of fine jewelry. We are delighted to have Irma become part of the Mayors team,” he concluded.
South-eastern US market and Latin America where she has been helping numerous stars and celebrities make stylish choices for over two decades,” said Thomas A. Andruskevich, President & CEO, Birks & Mayors Inc. “Consumers now look at jewelry from a fashion perspective and Irma is well equipped to provide expert advice on putting together amazing looks with just the right pieces of fine jewelry. We are delighted to have Irma become part of the Mayors team,” he concluded.
“I am extremely excited to be joining Mayors Jewelers as Style Expert,” said Irma Martinez. “Mayors is the reference in our market when it comes to luxury jewelry -- their product selection is outstanding and they attract a smart and stylish clientele. I look forward to working with the Mayors team on providing styling advice to their clients and partners,” she concluded.
As part of the Jewelry Styling campaign, Irma Martinez worked with Mayors on developing the 10 Jewellery Essentials. The jewellery equivalent to that perfect pair of jeans or little black dress – from hoop earrings to a cocktail ring and a long strand of pearls – the Essentials can be used to create looks for every occasion. Irma has also identified her 10 Favorites among Mayors’ jewellery collections, which can be found in Mayors stores across Florida.
About Irma Martinez
Irma Martinez enjoys an international reputation as renowned stylist and image-maker. A true pioneer in her field, Irma counts among her clients the biggest Latin stars, top brands and Fortune 500 companies, delivering high impact collaborations for top-rated shows, music productions, editorials and advertising campaigns. Earlier this year she was awarded the title of “one of the 25 most influential Latinas” by People En Espanol Magazine. She was also selected her as one of the 50 most powerful Latinos in America by Poder Magazine. Irma is the founder and creative director of Trendy Inc., an innovative company based in Miami offering services to the entertainment and lifestyle industries.
About Mayors
Birks & Mayors is a leading retailer with 61 luxury jewelry stores in the United States and Canada. The Company operates 26 stores under the Mayors brand in Florida and Georgia, 32 stores under the Birks brand in most major markets in Canada, two retail locations in Calgary and Vancouver under the Brinkhaus brand and one retail location in Orlando under the Rolex brand. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewelry, timepieces, giftware and service. Birks was founded in 1879 and developed over the years into Canada's premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. Visit www.mayors.com.
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Contact:
Eva Hartling
Director, Public Relations & Events
Birks & Mayors Inc.
1-514-823-7022
ehartling@birksandmayors.com
IRMA MARTINEZ
MAYORS STYLE EXPERT
THE 10 JEWELRY ESSENTIALS
What is our Style Expert’s advice for building the ultimate jewelry collection?
“Invest in classic pieces that can easily be mixed and matched to create a variety of looks; the jewelry equivalent of that perfect little black dress or that pair of jeans that fits you like a glove. Start building your jewelry collection slowly, and look for quality pieces that will last a lifetime,” says Irma Martinez, Mayors Style Expert.
“The 10 Jewelry Essentials can be used to complement your outfit for every occasion, from that meeting in the boardroom to cocktail hour with friends. The essentials will last through trends and can easily be combined with other fashion accessories when you want to make a bolder style statement. Each piece can be worn on its own, or combined to help you achieve that unique, personal look.”
The Essentials:
- A Pair of Diamond or Pearl Solitaire Earrings
- A Great Watch
- Hoop Earrings
- An Everyday Ring
- A Cocktail Ring
- A Pair of Drop Earrings
- A Diamond Pendant
- A Statement Bracelet or Bangles
- A Pearl Necklace
- A Gemstone Necklace
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